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"It takes five or ten minutes just to get connected" Tim Cook, Apple

Jun 3, 2019 10:41:00 AM

"It's an incredible loss of productivity" he continued to mention during his key note at Cisco Live. Tim was talking about the time wasted to just get a virtual meeting started.


Tim Cook on Productivity
It’s as a blessing that Apple and Cisco are now working together to make the user experience in collaboration more Apple-like. 






Click on the image to watch video of Tim on stage

In unified collaboration, the unification isn’t really that unified. Each vendor has their own 'standard' and negotiators are needed as 'middle-men' to create the connection between the vendors. This type of unification happens behind the scenes, where the user does not see the process or workflow

What the user sees is an invitation in their inbox is an email, which contains multiple options on how to join a virtual meeting. This email comes in the form of a mix of numbers, symbols and letters in different captions and abbreviations. This scares many users off from using video meetings. If it doesn't work the first time, it will be a challenge to get users back to wanting to use video meetings again.

So, let’s hope Tim Cook can give us an Apple-like experience in unified communications. There has been some time since this session and some improvements have been made, but we are not there yet.

Meanwhile, Synergy JOIN can provide you with one – 1 – green button to join your Teams / Skype4B / Webex / Zoom video meetings from Cisco and Polycom endpoints. Schedule natively in Outlook or Google Calendar with no plug-ins.

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Vemun Waksvik
Written by Vemun Waksvik

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